Welcome to what will hopefully become an every other week Link Up party on MommiesRun! Here's the deal...I want to help YOU Run For A Reason. Therefore, I'm going to be giving you tips on how to raise money for the charity of your choice while training for the race! At the end of the post, you'll have the chance to link up your blog, and get your message out there!
Besides all the million social media channels available, the quickest way to get the word out to everyone you know is through an e-mail. You'll be able to specifically choose who you contact, and you'll be assured that everyone you want to see it, will actually see it (unless you are like me and have over 900 unread e-mails).
Sending an e-mail is always my first step in fundraising, because I can be as personal as I want. It allows to me put my goal out there, and contact all the people from all facets of my life: family, friends, co-workers, the random neighbor down the street, my dentist, and my junior high principal. Here are the things I believe you should include in your e-mail to get your point across:
I think it's a good idea to make sure your e-mail readers know who you are, just in case you accidentally sent the e-mail to your elementary school boyfriend's parents. Tell them who you are, your maiden name, or any way they might know you.
Next, tell your readers what you are specifically fundraising for, for example, the St. Jude Memphis Marathon in my case. Giving a link to the race page would be helpful as well.
Here's your chance to get personal: Let your readers know why you specifically chose this charity out of all the other charities out there. Do you know someone with the particular illness? Do you have an adopted pet? Was your great grandfather a veteran? People will be more likely to donate when they know your personal connection to your chosen cause.
Make sure you let everyone know how much you are raising, and how even ONE DOLLAR can make a difference. Remember, people have things going on in their lives that you might not know about. Let them know that you appreciate any amount that can be donated. I guarantee you that no charity would look down on the smallest amount donated.
Is this your first race, first half marathon, first marathon? Or do you have another specific goal attached to the race, such as qualifiying for Boston? Make sure you share it! This e-mail is your chance to give out all the information you can so that people feel inclined to donate!
Now get to writing! I'm more than happy to proofread your e-mail if you'd like! Just send a rough draft to me at MommiesRun@gmail.com and I'll let you know what I think.